Inocucor Hires Director of Marketing

Agri-tech company produces biostimulants for produce and row-crop growers worldwide

DENVER, March 6, 2018—Natalie Shuman, a fresh produce marketing and communications professional, has joined Inocucor, the Denver-based developer and producer of biological crop inputs for agriculture, as director of marketing.

Shuman will be responsible for brand management, communications, product management, trade marketing and product lifecycle management for Inocucor’s microbial and plant nutrient technologies. During her nine-year career at Sun World International, a global producer and marketer of proprietary seedless table grapes, Shuman has directed business-to-business marketing, consumer marketing and communications programs internationally.

“Natalie’s experience working with growers globally will help us tailor our product offerings to better meet our customers’ needs,” said Tim Sturm, Inocucor’s executive vice president and chief commercial officer.

Shuman holds a B.A. in Mass Communication Studies from the University of California, Los Angeles.

In May, Inocucor will occupy its new 30,000-square-foot U.S. headquarters and commercialization office currently under construction in Centennial, Colo. Its Montreal-based, R&D-focused Technical Center of Excellence is currently being enlarged from 10,000 to 20,000 square feet to house expanded product development and manufacturing operations. The company employs about 40 people in Montreal and the U.S. and anticipates adding another 25 to 30 high-level scientific and managerial professionals over the next year.


Concentric (formerly Inocucor) is an agri-tech company that develops biological and essential plant nutrient inputs for specialty and broadacre crops. Its products target the entire phyto-microbiome: the seeds, plants, root systems and the soil surrounding them. Concentric is headquartered in Centennial, Colo. Its Canadian headquarters and Technical Center of Excellence is located in Montreal. Its commercial business unit, ATP Nutrition, is based in Manitoba, Canada.

For more information, visit and follow Concentric Ag on Facebook, Twitter, LinkedIn, YouTube and Instagram.